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Welcome to the TAG Heuer Official Channel. Discover our world and share your passion through our #DontCrackUnderPressure motto. Shop our selection:


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Blue when you're in Australia, Green in Brazil and Red when you visit us at home in Switzerland! With the TAG Heuer Connected Modular 45 swapping the strap is effortless, meaning just like the @bmcproteam, you're always #ConnectedToEternity and looking on point! Thanks for the share guys! #Regram
Today we celebrate the birthday of car racing pioneer and our long-time friend, Juan Manuel Fangio. "El Maestro" is a constant inspiration for both drivers and fans! #DontCrackUnderPressure
We can't envisage a moment more exciting than getting your hands on your brand new TAG Heuer timepiece, especially when it's one as innovative and beautiful as the TAG Heuer Connected Modular 45. Don't rest on your laurels, get #ConnectedToEternity! #TAGHeuerConnected #Modular45
In the latest @nuitdelaglissefilms, surfer @tikanuismith rides some monster waves with absolute ease! We love his fearlessness, audacity and #DontCrackUnderPressure spirit! #NuitDeLaGlisse
@mls Third Annual Rivalry Week is here! Find out how players prepare for game days with their very own #DontCrackUnderPressure routines.
#RivalryWeek #DCUP
And the new Luxembourg Time Trial Champion is... Jempy Drucker! The @bmcproteam added another National Championship to their roster after Drucker's win yesterday at the Luxembourgish National Road Race Championship. Congratulations! #Cycling #Ride_BMC

Credits: @tdwsport
@F1 visits Central Asia and the city of Baku for the #AzerbaijanGP! We wish the best of luck to @MaxVerstappen1, @DanielRicciardo and all the @RedBullRacing team! Can't wait to see you guys tear up the track #Formula1 #DontCrackUnderPressure #RedBullRacing
This weekend we return to the Rocky Mountains of Colorado for the 101st version of the historic @ppihc1916. Keep an eye out for our coverage from this very special race! Follow the live in our bio. #OfficialTimeKeeper #PikesPeakInternationalHillClimb #DontCrackUnderPressure #Motorsport
A classic timepiece with a modern twist. Watches don't come as handsome as the Heuer Monza, and @watchesofinstagram have captured it perfectly! Thanks for the share! #Regram #DontCrackUnderPressure
In line with our tradition of #Innovation and breaking boundaries, we are proud to be the first international brand to hold an Official Partnership with China's Lunar Exploration Program! #TAGHeuer will now look beyond #PlanetEarth, we've set our sights on the moon! #DontCrackUnderPressure #Innovation
The team over @watchjournal magazine spent some time with our All-Star Ambassador @hank30nyr to discuss his Ice-Hockey career and all things watches! Head over to read what 'King Henrik' had to say! Link in our bio. Find out more in our bio. #HenrikLundqvist #DontCrackUnderPressure
Last night in New York City, we partnered up with @Hodinkee to release 125 TAG Heuer Limited Edition Carrera Skippers! It was such a success that the watches sold out in a mere 49 minutes! Check out pics from the event to get glimpse of the stunners! #TAGXHodinkee #CarreraSkipper