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Facebook is testing a new medium of advertisements that will allow brands to showcase their products in augmented reality. Initially announced at their F8 developer conference, Facebook is finally testing the long awaited feature in their news feed. A select group of brands will be able to use augmented reality in their advertisements, Facebook users will be able to interact with the ads to view products in AR and even try them on.

VP of Product Marketing at Facebook says AR ads “bridges the gap” of people going into stores to try products and them trying it at home. The ads will appear as normal Facebook ads, however they will have a unique “Tap to try it on” option that will open up the augmented reality part of the ad, which users will interact with. We’ve seen apps like Snapchat really push AR to consumers over the years, and hopefully Facebook can do the same too. | #SocialMedia #SociallyTuned #Social #Facebook
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