Gina Young (Anxious Creations)

Gina Young (Anxious Creations) Follow

A go-to resource and extra hand for complex website, marketing, creative and some technical projects. Stay for #dailywebsitetips! Managed by @kindofg

http://anxiouscreations.com/

332 Followers  366 Follow

Share Share Share

Did you know there is a PROPER way to delete a page or post on your website? Pages and posts are deleted from websites all the time, for a variety of reasons, but must often, because something has changed. Information gets out of date. Branding changes. People leave. Products are discontinued. BEFORE you delete a page or post (it’s easy to delete something and never think of it again) 1) Grab and take note of the URL. Store it somewhere. And then... 2) Make sure your website has a simple 404 error page 3) Set up a 301 redirect - we will explain what this is in an upcoming tip and how to do it - but in short - you need to send the URL of the page or post you just deleted somewhere else. An old URL should now go to a new URL. To mitigate errors and improve your user experience. Even though you deleted a page or post and people can’t see it on your site, it still lives in search engine listings. The URL and all of the content you deleted is still indexed. People find it. And they get an error on your website as a first impression. Being optimized and organized on your website has MAJOR benefits and highly impacts traffic and how much you get found. Stay tuned for our next tip on the same subject, what to do when you change a page or posts title or URL! #dailywebsitetips
A previous tip review, plus a new tip to improve your website ➡️ Over one year ago, and nearly 100 tips ago, #dailywebsitetips was about how large image files slow your site down. While we love the striking, crisp, high resolution files straight from a #designer or #photographer, uploading them to your website, even if they are not in use, slows it down! Some sites may have fool proof image validation worked in, where users and site admins can not upload files over a certain size, but for those that don’t, here’s a tip. Keep the vast majority of your website images and files under 1MB, or 1,000KB. Cleaning up and properly compressing your images BEFORE uploading them to your website can restore your site’s speed and search engine standings. There are multiple ways to compress the size of your images. 1) My favorite first stop is compresspng or compressjpeg dot com - with the power of an elephant, you can reduce the size of your file by 50 - 90%, without losing size or resolution. 2) If this does not shrink them enough, you can bring them into Photoshop, resize the image, or use their compression when saving, or reduce the image quality by 5-10% 3) Batch editing, in programs like Photoshop will come in handy if you have a ton of images or an entire folder of images that needs compressed, there are a ton of tutorials online and on YouTube showing how to do this. Last but not least, when bringing your images back in, use a clear naming structure, enter image descriptions, or alt tags, get rid of the big files/previous images and use folders to stay organized! 🐘
If you’re using a platform like #YouTube or #Vimeo to host your videos and embedding the videos on your website, double check they are responsive and look good on multiple screens and devices. 📱🖥 Many of the default video embed codes are set to a specific/fixed size in terms of width and height that will pose errors on smaller, and even larger displays. You don’t wan’t someone to have to scroll left to right to play your video, do you? This is an easy fix if your videos are not displaying properly - head to embedresponsively dot com and enter the URL to your video for an all-device friendly embed code! #dailywebsitetips
When you’re making website changes, what can go wrong, will go wrong. Don’t let it catch you by surprise! Clone your website pages, templates and stylesheets to make changes accordingly. Remap the URLs when the new pages are ready to go (change the URL of the old page to something else, and make the URL of the new page what it’s replacing). As you evolve your website and content management skills, you are not always going to be working on a website you made, with a bulletproof stylesheet, or in an environment or platform you know inside and out. Leaving your site with gleaming errors is unacceptable to your visitors and for your #userexperience. Thanks for checking out @anxiouscreations513 and this edition of #dailywebsitetips.
Increase your website’s exposure, display most up to date pages and improve your location targeting by submitting a sitemap to Google, via the Google Search Console. Here are the steps: 1) Create an account with Google Search Console. 2) Verify your website, via an HTML tag above your site’s header <head> section in the HTML, through your domain provider (i.e. GoDaddy) or via linking your existing Google Analytics account. 3) Locate your sitemap. Most often, this is as simple as yourwebsite dot com/sitemap.xml. If you do not have a sitemap by using this method, create one by entering your website URL with a tool like xml-sitemaps dot com. 4) In your search console, select sitemaps in the side navigation. 5) Test your sitemap, and then add your sitemap. 6) Await your sitemap crawl results, which will unveil things like broken links you can fix, links to your site from other sites, mobile usability errors and additional search analytics, including the keywords in which you’ve come up under and received clicks! PS - we submit a sitemap for search engines and handle errors and redirects for all clients we make websites for as part of our website process. This is one of the most overlooked but still important tasks for small business websites! #dailywebsitetips
@Shopify is our #1 go-to recommendation for people looking to sell products and grow online and at a very reasonable price point starting at $49/month. 👍🏻🤑 The platform takes care of what can be time consuming #customerservice tasks, like order confirmation emails, shipping label generation, shipping notifications, confirmations, product reviews and SO much more. You can accept a plethora of payment options, including PayPal, all major credit cards, Apple Pay and Android Pay. A growth oriented #ecommerce company should choose Shopify for the ability to feed products from your store to Facebook, Instagram, Google Shopping, eBay, Amazon and more. A runner up and recommendation for a #smallbusiness is @weebly for easy online store management and a slightly lower price point - the ability to feed products to additional channels is not quite there yet, but with the recent acquisition of Weebly by @square - the future will be filled with nothing but #ecommerce and #userexperience improvements! @squarespace is another runner up comparable to @weebly (minus the ability to accept Android Pay in your store) with an advantage in it’s striking, modern store design templates and top-tier site management features. If you’re using #WordPress and want to add a store, @woocommerce is the go-to and cheapest, #opensource option, but may require some additional development support and a larger time/money investment to achieve all the benefits the other recommendations provide out of the box. 📲📲📲 What’s crazy about all three platforms and recommendations of Shopify, Weebly and Squarespace is that they ALL have mobile apps and ways to manage products and store content on the go, too! Need help choosing a website content management platform for your business or store? @anxiouscreations513 can help you get started selling products online, book a free consultation on our site, link in bio! #dailywebsitetips
Do the details that bring it all together in a marketing campaign and the amount of digital touches and impressions unmeasured that pass each day keep you up at night? 👆👌👋 Here’s a key detail often missed in inbound marketing campaigns, email opt ins for discount codes and anything with a form that redirects to something that holds value. Hiding a page from a search engine does not mean it’s not accessible, it just means it doesn’t come up in an online search. Remove your thank you pages of "gated" or not publicly accessible content from the search engine index. If you skip this, people can easily reach the thank you page in a search engine query, the article behind a paid subscription or online course, and grab the valuable resource, promo code, or whatever resource you've invested a lot of time and strategy into without handing over information. No index, De-index, un-index, hide from search engines, etc. are terms to look for in your website content management system (CMS). If your web CMS does not have a quick way to do this, you can also put this simple one line code in between the 💡 into the header of the page in the HTML above your <head> tag in your PAGE SETTINGS 💡 <meta name="robots" content="noindex"> 💡Other things you may want to hide, you ask? Outdated content. Content of a previous company, blog or outlet in a merger or acquisition (if not being used), content in draft or revision mode. Webinar replays, podcasts, slideshows, reports, whitepapers, eBooks, assessments, job postings with a form to apply, etc. that are no longer relevant or of value to your audience but you’re not ready to part ways with yet for internal memory lane, training and learning. Why do this? Because first impressions and relevance matter! For more #dailywebsitetips - check out @anxiouscreations513!
Create MORE content than you curate on your website, blog and in your #marketingstrategy. When a #smallbusiness does not have a supply chain or distribution strategy, they will often turn to marketing for a hope of achieving that positioning and growth. In a world where there’s thousands of vendors for nearly any product you can think of, marketers will often recommend a content marketing strategy to provide additional value. Content is created and delivered in many ways from websites, blogs on websites, to podcasts, videos, ads, brochures, emails, radio, tv, social media, knowledge bases, books, in stores and beyond. When it comes to content on your website, blog and social media, here’s a solid tip. Share what secrets and knowledge YOU and your team know. You don’t always have to find validation in a subject or cite the source when you are the source. 📞 It’s like the game telephone, curated content does not have the same value and can lose it’s structure. Sometimes we can repeat the same message and after 10 people relay the message to each other or 10 websites publish a post on the same topic, the message gets diluted. Save others time. Don’t compete with the biggest media farms. Tell your audience something they DON’T know. Enlighten others in your field of your inside secrets. Work with an agency to help you better structure, optimize, publish and promote your content, but in most cases, they will not know the subject as well as you do! This strategy works wonderfully for multiple clients. 👉 ✅ One individual woman making beauty products went from $0 to $500+ in sales from search engines with no ads after one month and three articles sharing some of her product’s secrets and what qualities and ingredients to look for in the saturation of options.
Recent updates to Google Analytics at the end of May this year have set an AUTOMATIC expiration date on the data stored within your account. If you do nothing, you will lose your historical website data in Google during the upcoming year or two. Head to your Google Analytics dashboard -> .js Tracking Info -> Data Retention to set the amount of time you’d like data to be kept in your account, or select “Do not automatically expire” to hold on to the historical data metrics. P.S. Purging your data and a fresh analytics dashboard are not always a bad thing. There’s equally as many reasons you may want to set your data to expire as you may want to hold onto it for in-depth analysis. For more #dailywebsitetips check out @anxiouscreations513
A website is everything for everyone, until it’s not....🤔 Today’s 100th edition of #dailywebsitetips, an educational program on social media is a reminder for some website due-diligence. A website bounce rate is the % of people that leave from the first page they viewed while on your website. The higher it is, the more you are missing out on converting for a multitude of reasons. The most common miss is, your user did not find what they are looking for, they are confused, un-moved, uninterested or unable to relate. By sorting through your bounce rate in #GoogleAnalytics, you can fine-tune the pages people often bounce from, and see clear sources and investments where you’re targeting the wrong people with the wrong message. It’s especially important to monitor what your bounce rate is organically, and while you mix in new approaches to your marketing strategy, like advertising, calling, print, display ads, emails, social media and beyond. Roughly 30% to 50% is average for a bounce rate. 20% to 40% is good. Enterprises will typically experience higher rates from 60% to 80% as average. @anxiouscreations513 did an audit of 22 websites and analytics instances we run, and are thrilled to report that all of our sites are under a 40% bounce rate (25% average), with our site’s bounce rate at an all time low of 10%. Here’s to the next 100 tips. Hope you’ll stick around. 😎
Stop guessing and trying new things faster than you can measure them for #website and #digitalmarketing success. This mentality can be exhausting for you, your dedicated marketing resource, and your clients as well. Measuring is more than looking at the numbers. Done are the days of channel silos, we tried emails, Facebook, we do video, we have someone coming in to try Twitter and LinkedIn. Make your online experience holistic, simple to consume and measure as a whole. Find the balance between your audience, creative they are willing or want to consume and science. The key to growth is not always trying another new channel that says or does the same thing as your others are doing online. Many website builders, email and social media tools have the stats built right in, or you can ask @anxiouscreations513 and Gina Young to assist you in setting up a user-friendly #GoogleAnalytics or marketing dashboard instance that will help you measure up what you’re doing. #dailywebsitetips
Your company's latest product, article, video, event, blog post, promotion, special announcement, website update, or whatever you want to post can now be seen right in your #GoogleMyBusiness search engine result. Head to your Google My Business and try out this great new feature, you can even add in a call to action button or make your post into an event. P.S. You may assess how many search engine inquiries you receive using "your company name" in #GoogleAnalytics. Swipe right to see some examples of this feature in action! ➡️ #dailywebsitetips