DOXA 1889

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Proudly Swiss-made watches since 1889, inventors of orange, and official home of the original dive watch from 1967: the DOXA Sub

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In DOXA nomenclature, the "Aubry era" refers to the period from the late seventies through the early nineties when the brand was owned by the 'Aubry of Switzerland' company. During this window, the brand introduced a variety of pieces which fused DOXA's classic design DNA with emerging dive watch trends, yielding a collection that offers a unique glimpse into not just the emerging sport diving market, but into an important chapter of our history. | ๐Ÿ“ธ: @craftandtailored, who happen to have a few vintage Aubry Subs for vintage collectors
"Purpose-built." "No-nonsense." "Historical charm." These characteristics and more define the DOXA Sub on a roundup of iconic, albeit unconventional watches. Pay @robbreport a visit to read the story โ†—๏ธ
If you're amongst the lucky 300 that pre-ordered the sold-out Black Lung a little over a month ago, weโ€™re emailing our final payment requests all weekend. Keep an eye on your inbox, and be sure to check that spam filter! | ๐Ÿ“ธ: @gearpatrol
Winter weekend swells are beckoning, and our friends @GearPatrol put together a dream list of everything you'll need to chase them โ€“ starting with gear by @yeti, @dannerboots, and @patagonia, and of course an iconic waterman's watch. Head over to GP for the full rundown.
From a 1975 print catalog, all three of the โ€œUS Divers DOXAโ€ watches are on offer, sharing a page with another uncompromising dive tool of that era. Swipe ๐Ÿ‘‰๐Ÿผ to see both pages #vintagethursday #Sharkhunter #searambler #DOXAprofessional
Retired, but not forgotten โ€“ our discontinued Sub 750T GMT #Sharkhunter still looks as classic and capable as ever. Who else in the #DOXAfam would like to see a GMT make its return to the collection? | ๐Ÿ“ธ: @watchflipper
Mondays can feel like you're still stuck in the Upside-Down, but let's be real: that ain't always a bad thing. | ๐Ÿ“ธ by our buddy @alfredminnaarphotography via @bluemarlindivetech
Donโ€™t forget #watchfam! #springforwardfallback #sub1200t
There are many ways to wear your Sub โ€“ vintage or otherwise, but @erikasoriginals parachute nylon straps continue to be a long-running favorite around DOXA HQ. What's your favorite strap for your Sub, #DOXAfam?
Those Friday feels got Tech Dive Instructor @christoff_ccr like...
And the way that ๐ŸŠ on his wrist reflects from the sunset above! Thanks for sharing Philip, and happy Friday, #DOXAfam ๐Ÿป
Behind the lens for one of the many brilliant chapters of "Cousteau Odyssey" is cinematographer Henri Jean Alliet, wearing a Sub 300 Sharkhunter. Many crewmembers of Jacques Cousteau's famed research vessel 'Calypso' were photographed wearing our iconic dive watch throughout the years, so it should come as little surprise that those capturing the footage were wearing DOXA as well #vintagethursday | ๐Ÿ“ธ: Hat tip to @famouswristshots for the find!
Sold-out, but limited to only 25 pieces for a community of nearly 40,000 members โ€“ it's no wonder this special @diverswatches Sub 1200T Professional edition is so highly sought-after. Be sure to follow the group on Facebook for first shot at more news and offers like this exclusively for the #DOXAfam | ๐Ÿ“ธ: @watchpics73