Praesidium Labs

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Shopper Marketing Live in the Omnichannel age.

http://www.praesidium.it/

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“Where do new ideas come from? The answer is simple: differences. Creativity comes from unlikely juxtapositions.” (Nicholas Negroponte)
#designthinking #servicedesignthinking #cx #retail #reinventretail #shopperjourney #touchpoint #humaninteraction #customerexperiencedesign
Question: are you planning to bring anything new to the in-store experience?

If your answer is “no,” then brace yourself. The coming years could be rough for the retail business.

Why? Because competition in the retail industry is fiercer than ever. Between ecommerce sites and subscription services, consumers have plenty of choices when it comes to where they spend their time and money.

To stay competitive, you need to give them compelling reasons to come down to the store and shop.

Looking for ways to do just that?
www.praesidium.it
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#customerexperiencedesign #customerjourney #designthinking #shopperjourney #retail #commerce #phygital #shoppermarketing #trademarketing #reinventretail
#prezzoscontato
#saleoftheday 
#retailprice
#omg
Brand Ambassador.
The power of human interaction.
#shopperjourney #retail #customerexperience #fieldmarketing #morethanjustacall
CX/∞
To stay competitive, organizations need to rethink the way they are structured, the way they function and build relationships with shoppers.

That's why our commerce team has spent 2-Day Design Thinking workshop sessions: to have a good understanding of shopper journey, thinking, and to get to know about the tools and apply them in practice.
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#designthinking #designthinkingworkshop #customerjourney #customerjourneymapping #shopperjouney #customerexperiencedesign #connecthedots #phygital #retail #digital #cx
The BIG out of stock.
#merchandising #forecast #AI 
#retailproblems #brandproblems #customerproblems
Phygital Experience senza dimenticare i fondamentali.
The Power of Human Interactions.
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#amazonloft #phygital #amazon #milano #cx #shopperexperience #brandexperience #retail #shoppermarketing #humaninteraction #commerce #hp #omenbyhp #hpomen
Brand and Retail EXE must position the business to leverage algorithms for unified retail commerce supported by a foundation of high-quality customer data. This will enable intelligent automation services across merchandising and marketing activities, and drive effective, compelling customer experiences.
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Top Challenges and how Praesidum can help:
- How can we create merchandising and marketing strategies that are ready for unified retail commerce?
- What merchandising and marketing application providers should we consider as we prepare for unified retail commerce?
- How can we use algorithmic retailing, including intelligent automation services and AI, to improve performance of merchandising and marketing processes?
- How can retailers use customer data effectively during merchandising and marketing processes to increase customer loyalty, retention and lifetime value?
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#ai #cx #customerexperience #brand #retail #marketing #sales #trademarketing #merchandising #commerce #retailstrategy #experiencedesign #reinventretail
How Some Retailers Are Innovating in the Digital Grocery Space.
We never stop working to design customer experience.
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#retail #retaildesign #retailstrategy #customerexperience  #shopperjourney #connecthedots #customerjourneymapping #cx #experiencedesign #shoppermarketing
Still Screaming.
#thepowerofhumaninteraction 
#shopperexperience #cx
#fieldmarketing
As Amazon captures a larger share of consumer electronics sales, brands are adjusting their strategies to compensate. While brands jockey to gain inclusion in retailer marketing efforts, they must also adapt merchandising tactics on retailer platforms to maximize visibility.
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#retail #merchandising #omnishopper #cx #experiencedesign #phygital #connecthedots #shoppermarketing