Sam Burgess // Retail Marketer

Sam Burgess // Retail Marketer Follow

📣 Coaching Creative Small Businesses on How to Build an Instagram Community that Buys
🎤 next: PULSE
🎧 Small & Mighty Podcast
✨#smallandmightybusiness

http://socialmouth.co.uk/instagram

3,622 Followers  516 Follow

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Ooooo it’s gotten very stressful over at Social Mouth HQ as planning permission 🦆 ups have caused big delays to the work on our house 😢 But rather than moan about that.. here are some beautiful blooms to brighten the day.
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📺 First marketing YouTube video is filmed and edited and will be going live tonight - I hope you like it, lots more in the pipeline. 💓 You can follow the link in my bio to my channel and subscribe so you’ll know when it’s live! Thank you for all your lovely words on my first vlog I really enjoyed making it.
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#smallandmightybusiness
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#mycreativebiz #underthefloralspell #ihavethisthingwithflowers #creativelifehappylife #momentsofmine #wipsandblooms #supportsmallshops #campaignshopsmall #marketingadvice
After a two year break, I’ve rejoined YouTube, but I am no longer a beauty blogger.
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I’m going to be updating it with mini Vlogs like this one (if you click the link in my bio and head to the YouTube link you can watch the full-length version, with chatty bits) as well as social media marketing and small business advice and tips!
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PLEASE like 👍🏻 and subscribe (you would make my day if you did as I need to get to 1000 subscribers so that I can put links in my description box etc).
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I’ve made a lot of talk-to-camera videos using iMovie but I recently did @xantheb’s #MakeFilmsCourse (I enrolled back in July but only got around to doing it recently) and it’s really helped me up my mini video game, highly recommend it if you’re looking to up your filmmaking skills. 👍🏻 There also a new mini video over on @socialmouthmonty's channel.
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As always, I’d love to know your thoughts! Oh and don’t forget to tap for music 🎶 Sx
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#smallandmightybusiness
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#vlogger #vlogging #dayinthelife #DITL #minimondaymovies #abmlifeiscolorful #richmonduponthames #londonlifeinc #isabellaplantation #richmondpark #mydarlinglondon #littlestoriesofmylife #weekendscollected #inspiremyinstagram #filmsforfeature
Today I am off to Birmingham for @modaexhibitions to talk about Profitability over Popularity, How to Build an Instagram Community that Buys (because let’s be honest, it’s pretty useless having lots of followers as a small business if they aren’t customers). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Had one minor hiccup this morning, when I checked my route and it told me there were replacement buses in operation... then realised I’d booked my tickets for March! 🤦🏼‍♀️ Thank you for that flu virus, you turned my normally organised brain to mush! I’ve managed to buy a new ticket today via a different, slightly longer route, but all is ok. Phew!
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If you’re attending MODA today, don’t forget to stop by the catwalk stage at 3:30 for my talk. See you there!
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#smallandmightybusiness #modaexhibitions #mycreativebiz #supportsmallshops #campaignshopsmall #independentshop #independentbrand #marketingadvice #instagramforbusiness
📚Book Review🤓
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Back before Christmas, I promised I’d give a little review of the books I was reading over the Christmas break. First up is Creative Confidence by Tom Kelley and David Kelley.
I picked up this book after seeing it on Instagram a few times and hearing some rumblings on podcasts and felt it would be a book I would enjoy.
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Firstly what I loved is that it's full of no-nonsense language, which really appeals to me; as I am proudly a "fluff-free zone" 🙅🏼‍♀️☁️. It's all about how everyone is creative, you don't have to be arty or good with your hands to be creative, you can be business-minded, strategic and creative; it's just about tapping into your creative side. We were all excellent artists as children - I remember winning a drawing competition on holiday when I was 5 - I actually think it was one of my proudest moments. I certainly wouldn't win any artistic competitions now!
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Secondly, it reinforced a lot of what I already believe in, LISTEN TO YOUR CUSTOMERS and you will quickly learn what makes them tick and how you can best solve their problems; but more importantly - how to speak to them in their own language.
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" Don't get ready, get started". Finally, don't let your fear of failure hold you back; act on your ideas. There is no "perfect time" to start. Which is so true! Clients come to me and say "I'm not sure if I'm ready to start focussing on my marketing yet" and I'm like "errr, there is no perfect time! Start building a community before you even have a business and then when you launch you've already got customers". It is never too early to start marketing!
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It also talks a lot about the comparison trap and how important it is to not fall into that - easier said than done that's for certain -  we all do it and we really mustn't.
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My only gripe about this book is it's quite heavy on the promotion for IDEO and d.school and gets a little corporate in places, but all in all, worth a read. ⭐️⭐️⭐️⭐️
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#smallandmightybusiness
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#fridayintroductions #creativeconfidence #bookreview #smallandmightybusiness #mycreativebiz #onmybookshelf #booksofinstagram #creativelifehappylife #creativecommunity #momentsofmine #communityovercompetition
It’s the day of loooooove!
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It goes without saying that I love my husband and of course I love @socialmouthmonty, but do you know what else I love?
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My job!
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It’s a beautiful thing when career and passion coincide and it’s not just a fling! Once you find “the one”, it’s a relationship that goes the distance. Sure it has its ups and down and sure at times it just feels comfortable and lacks the excitement you had at the beginning but it’s up to you to reinvigorate it and keep the flame burning. Plus, just like any marriage, anything worth having isn’t easy. Right?
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Today’s caption got me thinking, so I wrote a love letter to my business. Head to socialmouth.co.uk/blog to hear the dirty details of my first two years of business marriage!
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Wishing you all a very Happy Valentine’s Day. 💖
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#smallandmightybusiness
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#valentinesday #mycreativebiz #doitwithpassion #underthefloralspell #ihavethisthingwithpink #colorcolourlovers #ihavethisthingwithflowers #pinkroses
Day 8 of the hostage situation.. a.k.a the flu.
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I’ve decided, that today, I’m going to leave the house. It’s sunny and dry and it’s time for me to fill my lungs with fresh air. I say leave the house, by this I mean go to the park, wrapped in a hundred layers, have a little walk around the pond and go back home to bed.
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I’m starting to feel more human but my husband said my breathing sounds like when the nespresso machine has run out of water and just gurgles. Lovely. 😷🤧
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How are your weekends going lovely friends? What have you been doing? I’ve really missed chatting to you all and I’ve certainly fallen behind with work.. I had to log out my email as the notifications were stressing me out too much.😩
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For those asking, I watched the whole of season one of Will & Grace on Friday and have paid £4.99 for season two. It’s genius and I’m really enjoying it, but Friends will always have my heart.
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#greatbritishcountryside #wildernesstonic #getoutsideandplay #simplethingsmadebeautiful #bbctravel #thisismykingdom #aseasonalyear #instabritain #myeverydaymagic #amonthoflovely #cornersofmyworld #ukpotd #momentsofmine #aquietstyle #thisismykingdom
Day six of the flu...🤒
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I honestly thought I’d be feeling better by now but I’m at that point where I’m going through boxes and boxes and boxes of tissues. 🤧 My voice has been reduced to a squawk and I can’t go two minutes without sneezing and coughing so I’ve had to make the difficult decision to withdraw from my talk at Pure this weekend. 😔 I am absolutely gutted as I’ve been looking forward to it for 6 months!
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This little sunshine seeker (@socialmouthmonty) has been keeping me company.. and is an excellent hot water bottle!
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💤 I’m going to go back to my Instagram/work break now and continue with my Friends marathon whilst lying on the sofa in my pjs. I’ll get back to all your messages and emails as soon as I can. Have a lovely weekend everyone.
Sx
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#fridayintroductions #smallandmightybusiness #theeverygirl #glitterguide #myunicornlife 
#verilymoment #darlingmoment #abmlifeisbeautiful 
#planoly #momentsofmine #morningscenes #petitejoys #flashesofdelight #communityovercompetition #lovelysquares #distractionsandinspirations #theeverydayproject #thatsdarling #abmhappylife #pursuepretty #dachshundoftheday #dachshundlove
All set up for today’s “How to Build Your Brand on Instagram” workshop at @hollyandcoworkshop! Excited to get started! 🤓 📚 👩🏼‍🏫 -
Notebook by the amazing @chromastationery
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#smallandmightybusiness #socialmouthworkshop
Reach for the stars, climb every mountain higher... 🌟 ⭐️ 💫
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What dream are you pursuing this year? 💭
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I’m going to be super honest and tell you that this year mine is to try and work slightly less (hours) but take a larger salary. I’m very conservative with cash in my business and would rather reinvest or develop a new product or service than take cash out - but two years into SM and it’s time to start drawing a proper salary. 😬 Eek!
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👉🏻 Don’t forget to tag your posts with #smallandmightybusiness and join the community of other small and mighty business owners, just like you!
Happy Friday everyone!
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How has your week been? As we near the end of January, I’m reflecting on a smashing start to the year. I’ve hit quarterly goals in just three weeks and it’s made me so happy and proud and chuffed with myself! I being able to order notebooks from @chromastationery (see Stories) for my clients is a HUGE milestone in my business.
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How are you getting on with your goals? Any big wins so far?
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This weekend is my last quiet weekend before my workshops kick off. London is next Saturday and sold out, then there’s Brighton (24/02) *sold out*, Oxford (10/03) *sold out*, and Manchester (21/04) all with a handful of tickets remaining.
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If you’re wanting to increase your outcome on Instagram, rather than having a “post and pray” strategy then this workshop is for you.
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Each seat is just £65 and you get three hours jam packed with advice to help you grow your brand on Instagram - unlike my ecourse the workshop is suitable for both product and service led businesses! So whether you’re an Etsy seller, or a PR Manager you’ll both learn how to build you brand. You’ll also get a workbook to take away and a rather gorgeous present from me, which you might have gathered from my stories. 💓 You can sign up via the link at the top and I cannot WAIT to meet youuu!
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#smallandmightybusiness
Happy Monday insta-family!
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How will you be making this week count?
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Yesterday I had the pleasure of speaking on a panel at @topdrawerlondon - which was such a fab experience, but even better than that, I meet some amazing small business owners as I spent the day wandering around and being nabbed to talk social. I was especially thrilled to meet @meanmail and @hello_stationery! Elizabeth and I put the world to rights for a couple of hours! I do love it when Instagram people become 3D!
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💥 Just a polite reminder - Instagram for business, my ecourse for makers, creators and independent shopkeepers who want to grow a community that converts, closes TOMORROW, with the next intake in April. Two students have already messaged me and said they’ve seen results and an uplift in sales in just 5-days 👏🏻 and everyone is loving the audio support so you can learn on-the-go! If you’re exhibiting at Top Drawer and would like to take the course, DM me your stand number and I’ll send you a discount coupon! Offer is valid until the end of Top Drawer only!
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#smallandmightybusiness #topdrawerss18 #defineyourstory
Hands up - 🙋🏼‍♀️ - Who’s coming to @topdrawerlondon this weekend?
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I’m going to be there on the Sunday speaking 🎤 on a panel with @sarahhamiltonprints, @bridaleditor and @capturebylucy.
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We’re going to be sharing our tips on how to grow your biz and find your tribe on social media- whoop!
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I’m going to be wandering around before the panel, so if you see me wander past your stand and you want to ask me any questions about the ‘gram then do shout me!
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I’m also speaking at @purelondonshow next month and @modaexhibitions all about “Profitability over Popularity, Building an Instagram Community That Buys!”
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I’d love to see you there if you’re not at TD!
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#smallandmightybusiness #topdrawerss18 #purelondon2018 #modaexhibitions #paperfestlondon